Wednesday 14 January 2015

UGG BOOTS ARE BACK INTO THE FASHION WORLD?!?


The Fashion Talk


Just as I threw my pair away, convinced that no one was ever going to wear them again, they came back to the fashion fold, as cozy and comfy as they’ll ever be. It’s scary and crazy how fast this trend can affect everyone and how easily the high streets of London and Paris will be full of them.
Yes, I’m talking about Ugg Boots.
I still remember that a few years ago every girl of my city would show up with the uggs and woolrich combo... it was thought to be so cool and fashionable, I hardly ever met girls without them at least in their wardrobe. But then everyone started to think it was too “daggy” or just like “slippers”, reason why I would have never imagined that they would come back to the fashion world, again. And, by the way... “slippers”... ehm, there’s always that insecurity about “are they actually fashionable?” “Does it look like that’s my PJ?” “Do they look like slippers?” Now, let me clear your mind. 

Back in 2003 an awesome celebrity devotees like Kate Moss wore the “slippers” in a fur gillet walking down the street in West London... and in 2001-2002 it was virtually impossible to get your hands on a pair of Ugg boots, with a very humble price tag of 250 pounds... quite expensive slippers, uh? Moreover, they were not as easy to be found  as they are now, literally at every single corner of high streets.
But what does actually make people love Uggs so much?
To really understand that, we must take the ship’s bearings on when and why they were invented.
They originated from Australia, at first designed as an utilitarian footwear worn for warmth. They were usually worn by surfers during the sixties and they were actually introduced to the world market in the 1970s, firstly in the surf culture of the UK and USA; who brought them to Europe and American where simply surfers, usually coming back from competitions in Australia. They started to emerge as a fashion trend in America in the late 1990s and earned world-wide importance in the mid-2000s.

While we wear them as a quite fashionable trend, and not only for the freaking amazing warmth they give us, in Australia they are worn predominantly as slippers and associated with “bogan” culture. Now, in case you wondered what that means, “bogan” is Australian and New Zealander slang to describe working class people, in a nutshell; as my Australian friend explained it to me, it can be either pejorative or self-deprecating.
Now, one of the reasons why everyone loves Ugg boots so much, a part of the fact that we are all idiots (sorry) and we suddenly like something when everyone wears it, is their comfortableness. Designer Ashley WIlliams admitted: “I wear mine with hand painted Aries Jeans, a Moschino tote, Palace Skateboards hoodie and Meadham Kirchhoff star hair clips. It was my first outfit of 2015 – Uggs are the marmite of the footwear world, they’re so comfortable. I love them”. And in addition to that, Vogue’s settings editor Nura Khan had quite positive things to say about that: “Of course there is the comfort factor too. They are just so cosy. Carrie Bradshaw wore them the best with painted boyfriend jeans and a sheepskin jacket – think throwback, grungy San Francisco style”. So, I wouldn’t exactly say the high fashion world does not appreciate Ugg boots, as lots of people (mostly Ugg’s haters, to be fair) say. Ahhh, this means we don’t have to feel guilty about wearing them!
What I used to think a few months ago is that I would wear them when I felt cold, or bored or sad... or else, when I was not willing to spend time choosing a good outfit. But I was so wrong... and I now learnt how to wear them to look at our best. If worn right, they really can make you look trendy and fashionable.

1 Firs of all, choose the right colour! Just try different pairs on and see which on matches the most with your complexion and hair colour. If you are pale or you have light or reddish hair, you may want to go from a natural earth tones range of colours (like brown or chestnut), whereas if you have a swarthy or olive skin, blue, black and grey will be awesome on you. Still, don’t ever feel like the colour is the most important thing, since you’re not obligated to follow any stereotype: just find the ones you like the most.

2 NEVER forget your body shape, even though (I know that feeling) most of the times we really don’t want to think about it! The main guideline is, as fare as body shape is concerned: of you have short legs, compered to your upper body, opt for the ankle-high boots and wear them with leggings or jeans. Again, don’t feel restrained to stereotypes and feel free to choose your favourite look, as long as you like how it fits you. There are tons of different ways to wear Uggs for a fashionable and super comfy look:

 - For a very casual look, wear with boyfriend loose jeans, a tight jacket and no make up (or, if you can’t help it, with a natural looking make up); in fact, the first heyday of uggs was back in 2004, in the feet of Sienna Miller, who had a lovely look with a completely bare face.

 -    Try with a vintage kind of dress and a chunky knit 
 -    For a strong look, go for a tux shirt or a long tunic with mini back Uggs
-       Wear baggy trousers and tuck them in the boots, accompanying them with a tight shirt or blouse with a cardigan
-       Opt for leggings and a cute babydoll dress, which usually helps to create curves for rectangle-shaped figures or, on the opposite, to hide extra curves.
-       Do the opposite of the baggy jeans style! Go for skinny jeans and a baggy blouse; if you’re that kind of girl, like me, who cannot live without accessories, put a wide, black necklace on

THE TWO MAIN DON’TS IN THE UGGS WORLD!!!

-       Why does everyone do it? Please, don’t ever wear uggs with shorts or supermini-skirts and bare legs, since there’s a reason why they’re filled with fur... despite the fact that the UGG Australia brand claims that the shoe can also be worn in summer, the trend in our fashion world is usually reserved for winter or fall. My conclusions are: if you feel like you’re going to be soaked with sweat if you wear leggings or stockings, it probably isn’t the right time to wear Uggs, too!
-       Don’t wear for dressy occasions. Despite what you see on TV (I mean, how stupid are most of the ads!), since I once saw a girl wearing uggs for a party, please be aware of the fact that Uggs are for casual outfits

AND... that's it! Hope everyone has a good day, love you all (and wear uggs!) :)
Camilla



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