"Pink was always underrated, but fashion is smarter than people... we can't help it, what looks good will be back on trend": talking to my fashion expert grandmother, who's worked for Prada, DKNY and Calvin Klein for more than twenty years, is a continuous surprise. Last week I was in Moscow, wandering in complete awe though the corridors of a Russian high-fashion shopping centre, when Prada's glamorous shop window caught my attention. An extremely bright and sweetly elegant bunch of clothes left me absolutely speechless for its femininity, which is not the main thing you expect to see in Prada's collections.
Everything was pink, from leather small bags with simple handles, as the last trends suggest, and arm-long silky gloves to exquisite mini dresses inspired by the 70s risky and edgy look.
Mischievous bon ton and a not-too-elegant or cutesy look is selling itself really well on runways and high-fashion shops' windows. Two months ago I had read on vogue about a comeback of pink, but it took a while to actually start seeing it on models, magazines and street fashion. This morning I found myself happily diving myself into the September issue of ELLE magazine, one of my favourites for the joyous variety of articles and the quantity of arty images: the whole issue is literally filled up with pink... pink bags, pink accessories, pink coats, pink furs, pink whatever. To me, a comeback of such a controversial hue is quite exciting, edgy and risky: we've been swaying through a period of fashion where women are likely to dress in a more androgynous way, with tight jeans and sporty shoes, or else to show off more vulgar looks with the revolutionary hot pants and crop tops. It's thrilling to imagine (or even hope) that things could go back to a more "sixtyish" look.
As positive as I can be about a dainty, twee revolution, I must say that pink is not an easy colour to wear: it can look overly girly and too feminine for our judgemental society, especially if we imagine women actually going out wearing brighter shades of an already bright colour. A mostly pink outfit can be considered controversial: a feeble shade may look overly soft and tender, whilst a bright one recalls too much of the ideal of the silly teenager too caring for make-up and gossip. Right. Remember how many movies like that we girls watched? Mean girls, for example? Depend upon it, the general hate towards a slightly more feminine colours comes from our culture: remember the mythical Sharpey Evans from High School Musical? Remember how she walked down the school's aisle with that confident and rather odious smile, wearing pink shirts or pink trousers and pink hair bands and ties? I do. And suddenly pink becomes a symbol of too much ridiculous femininity.
Nowadays, women have a lot of power. They study, they work, they run around with kids and a starbucks coffe and their laptop... always working, always thinking, always multitasking without even realising how much the ideal of woman has changed. This is not either wrong or right, it's simply a fact: we really have changed. And that's why I think sometimes it's nice to see a little bit of girlish dainty outfits out there: as much as women look lovely with sweat pants and trainers, they do look quite appealing with a pair of heels and a dress.
So, conclusion is: embrace the trend, be reckless and wear pink. A gentle touch of such a feminine colours can soften a more aggressive look. As usual, balance is the key in fashion.
Have a good day everyone,